Mr. Abrham Assefa is an Ethiopian technology entrepreneur, software developer, and digital business leader with more than a decade of experience in technology and innovation. He is the Founder and CEO of HuluPrints and the CEO of Ahaduweb PLC, a technology company established in Ethiopia and focused on web development, software, mobile applications, hosting, digital marketing, and other digital solutions. He is also the Founder and CEO of TenaFirst Plus, a digital health and telemedicine platform created to improve access to healthcare through technology. Abrham holds a Bachelor’s degree in Computer Science from Addis Ababa University and has built his career around developing locally relevant digital solutions that address real challenges in Ethiopia. Through HuluPrints, he is extending this vision into digital commerce by creating a platform that connects customers with local printing and production businesses, enabling people to turn their ideas, designs, photos, and messages into personalized products while creating new digital opportunities for Ethiopian vendors and entrepreneurs.
About HuluPrints
HuluPrints is a modern Ethiopian online personalized printing and custom-product marketplace designed to turn ideas, memories, and creativity into products people can wear, use, display, and share.
Our platform connects customers with local printing and production vendors, making it easier to order custom T-shirts, hoodies, mugs, caps, gifts, bags, photo products, branded merchandise, and other personalized products online. Customers can choose a product, personalize it with their own design, photo, text, or message, and place an order through the HuluPrints platform.
Our Vision
Our vision is to become Ethiopia’s leading digital marketplace for personalized printing and custom products, connecting creativity with local production and making customized products accessible to everyone.
HuluPrints is built around a simple idea: “You create it. We help make it real.”
Our Mission
Our mission is to digitize and simplify the printing experience in Ethiopia by connecting customers, designers, and printing vendors through one convenient online platform.
Rather than requiring customers to visit multiple printing shops, communicate designs manually, and manage production themselves, HuluPrints provides a digital marketplace where customers can discover products, personalize their designs, order online, and receive their finished products through the participating vendors.
How HuluPrints Works
HuluPrints operates as a marketplace platform rather than a traditional single printing shop. Independent printing and production vendors can list their products and fulfill customer orders through the platform.
The process is simple:
- Choose a product – Customers browse available personalized products.
- Customize – Customers add their photo, artwork, text, logo, or preferred design.
- Place an order – The customer submits the customized product through HuluPrints.
- Vendor production – The selected vendor receives and produces the order.
- Quality & fulfillment – The vendor is responsible for production quality and preparing the product for delivery.
- Delivery – The finished product is delivered to the customer.
This marketplace approach allows HuluPrints to expand its product selection while creating opportunities for Ethiopian printing businesses and independent vendors.
Empowering Local Vendors
One of HuluPrints’ key objectives is to create a digital sales channel for local printing businesses.
Instead of requiring every printing company to build and maintain its own e-commerce platform, HuluPrints provides vendors with access to an online customer marketplace. Vendors can showcase their products, receive orders, produce customized items, and grow their businesses through digital commerce.
HuluPrints charges a 14.5% commission on the displayed goods value for orders processed through the platform. Vendors remain responsible for producing the ordered products according to the customer’s specifications, maintaining production quality, and fulfilling delivery requirements.
More Than Printing
HuluPrints is designed to become a destination for personalized gifts, fashion, lifestyle products, and business branding.
Potential product categories include:
- Custom T-shirts and hoodies
- Personalized mugs and cups
- Custom caps
- Personalized gifts for couples, families, and friends
- Photo gifts
- Custom bags and accessories
- Business and corporate merchandise
- Promotional products
- Personalized home and office products
- Event and celebration merchandise
The platform is particularly focused on products that allow customers to express Ethiopian culture, identity, relationships, celebrations, humor, and creativity through personalized designs.
Supporting Ethiopian Digital Commerce
HuluPrints is part of a broader movement toward digital commerce in Ethiopia. The platform aims to demonstrate how local businesses can use technology to reach customers beyond traditional physical storefronts.
By bringing customers and printing vendors together online, HuluPrints can help reduce the friction involved in customized-product ordering while creating new opportunities for small businesses, designers, creators, and printing professionals.
Our Promise
At HuluPrints, we believe personalized products should be creative, accessible, convenient, and meaningful.
Whether someone wants to create a special gift for a loved one, launch branded merchandise for a business, celebrate an event, or simply wear something unique, HuluPrints aims to make the journey from idea to finished product simple.
HuluPrints — Your Idea. Your Design. Your Product.
